Marketing Manager Resume Example

A strong marketing manager resume gets noticed in 6 seconds. Here is a real example written for the modern hiring manager. Build yours in minutes with Curriq.

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Casey Rivera

[email protected] • (555) 467-0000 • New York, NY • linkedin.com/in/caseyrivera

Professional Summary

Results-driven marketing manager with 9 years leading demand generation, brand strategy, and multi-channel campaigns for B2B SaaS companies. Proven track record of building inbound engines that generate qualified pipeline at scale while maintaining cost discipline. Skilled at turning content into compounding organic growth and paid media into predictable revenue.

Experience

Senior Marketing Manager Arcline Software — New York, NY | 2022–Present

Own demand generation across paid search, SEO, and email for a $40M ARR SaaS product; grew inbound MQL volume by 78% year-over-year while reducing cost per MQL from USD 310 to USD 187.
Rebuilt the company blog using a topic-cluster content strategy, growing organic traffic from 800 to 24,000 monthly visitors in 18 months with zero increase in content budget.
Led the 2023 brand refresh including messaging architecture, visual identity, and website redesign; trial starts lifted 15% in the first 90 days post-launch.
Managed a three-person content team and an agency relationship covering paid social; maintained 96% on-time campaign delivery across 40+ quarterly campaigns.

Marketing Manager Pulsar CRM — Austin, TX | 2019–2022

Managed a USD 1.2M annual budget across Google Ads, LinkedIn, and sponsored content, maintaining a 3.4x blended return on ad spend across three consecutive quarters.
Built and scaled an email nurture program from zero to 28,000 subscribers; program drove USD 2.3M in pipeline attribution in its second year.
Launched the company's first ABM motion targeting 200 enterprise accounts; 31 accounts progressed to sales-qualified stage within 6 months of activation.

Marketing Coordinator BlueShift Analytics — New York, NY | 2015–2019

Supported campaign execution, social media management, and event logistics across a 5-person team; grew combined LinkedIn and X following by 4,200+ in two years.

Education

B.A. Communications Syracuse University — 2015

Skills

Platforms: HubSpot, Marketo, Salesforce, Google Ads, LinkedIn Ads • Analytics: Google Analytics 4, Looker, Ahrefs, SEMrush • Disciplines: Demand generation, SEO/SEM, ABM, email marketing, content strategy, brand positioning, A/B testing, copywriting

Why this resume works

Every campaign is anchored to a business metric: MQL volume, cost per MQL, pipeline dollars. Marketing hiring managers reject resumes that describe activities without connecting to outcomes.
Organic and paid channels are treated separately with distinct KPIs (traffic growth for SEO, ROAS for paid), demonstrating channel fluency rather than a generic "digital marketing" claim.
The ABM bullet is unusually specific (200 accounts, 31 progressed to SQL in 6 months), which signals real program ownership versus superficial familiarity with the concept.
Budget ownership is explicit (USD 1.2M annual budget), establishing credibility as someone who has run meaningful programs at commercial scale.
Tool names match ATS requirements exactly: HubSpot, Marketo, Ahrefs, Google Analytics 4 appear as they do in job postings, not as paraphrases.

3 tips for marketing managers in 2026

Show AI-assisted content at scale without losing quality Hiring managers in 2026 expect marketing leaders to use AI tools for content velocity. Mentioning that you built or managed an AI-assisted content workflow — and that output quality held or improved — is a strong differentiator at the senior manager level.
Connect campaign metrics to revenue, not just traffic The most compelling marketing resumes trace a clear line: channel investment → qualified pipeline → revenue contribution. If you cannot make that connection, it signals you operated in a siloed function. Find one example per job where you can show the full funnel.
Own the brand story even in a specialist role Companies increasingly want marketers who can write compelling positioning and not just execute campaigns. Including one example of messaging architecture, brand refresh, or narrative repositioning signals strategic range that gets you considered for director-track roles.

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